the first time I know of zombies being after "braiiins" was in The Return of the Living Dead. In the previous movies (Night of the Living Dead, Dawn of the Dead and Day of the Dead) they were just about eating generic human flesh.
2. It's a Simpson's reference, and jwz has particularly popularized its common usage. Here's the explanation from a friend's journal, where it came up yesterday.
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i always assumed meme #1 came from the original bela lugosi-era zombie films, but i don't have any evidence to back that up.
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